01 / Demand
Own your local map
Search, service pages, Google Business Profile, and proof organized around the jobs you want more of.
Built for local service operators
Turn local demand into booked work.
Downpour builds the practical growth system behind roofing, gutter, and exterior-cleaning companies: demand, follow-up, and reporting that a real operator can use.
RoofingGuttersExterior cleaningMulti-location growth
Downpour / field view
Revenue pipeline health
Leads
—
Baseline first
Booked
—
Define the stage
Sold
—
Tie to source
Stage conversionLast 30 days
New inquiry → qualified62%
Qualified → estimate41%
Estimate → sold28%
Stage data stays separateExample only · baseline first
What we actually run
A revenue system, not a pile of marketing tasks.
Every account starts with the stage that is costing you the most. Then we build the handoffs that turn attention into estimates and estimates into profitable jobs.
02 / Acquisition
Buy attention carefully
Search and social campaigns with a clear budget owner, clean tracking, and a stop rule when the economics miss.
03 / Conversion
Respond while intent is hot
Missed-call, form, calendar, and pipeline workflows that make the next action obvious to your office.
04 / Measurement
See what made money
Raw leads, qualified leads, booked estimates, sold work, revenue, and gross profit kept as separate stages.
The sequence
Start with the bottleneck. Scale what proves out.
You do not need every channel on day one. You need a reliable operating rhythm, a clear offer, and enough signal to make the next investment obvious.
See the founding pilotCapture
Put every inquiry into one visible path. Fix the handoff from ad, map, website, call, or referral to the next human action.
Move to the next stageConvert
Make speed-to-lead, estimate booking, reminders, and review requests repeatable — with an owner for every exception.
Move to the next stageCompound
Turn the work that creates profitable jobs into SOPs, reporting, and a channel mix your team can run without guesswork.
Move to the next stageFounding-client pilot
A practical first 90 days.
For a company like Rescue Roofing, we would baseline the funnel first, pick the highest-leverage demand lane, and build the conversion foundation around it.
90-day minimum to learn what is working
Rainmaker pilot
$1,500 / month
Funnel and tracking baseline
One primary demand lane first
CRM and speed-to-lead QA
Monthly scorecard and decision log
Owner-led strategy review
Clear scope before channel expansion
A $1,500 pilot is intentionally focused. SEO, Google Ads, and Facebook are not promised as unlimited work inside one fee; the mix follows the baseline, capacity, and economics.
Built to be trusted
The team gets a system. You keep the keys.
Downpour is designed for an owner who wants leverage without handing an untested hire the whole company.
Least privilege
Individual accounts, scoped permissions, and no shared owner passwords or OTPs.
Approval gates
Spend, proof, production publishing, and client messages stay reviewable until trust is earned.
Operator-led
A delivery manager coordinates specialists; strategy, pricing, and client commitments stay with Justin.
Capacity before promises
We track delivery hours and gross margin before adding channels, clients, or full-time overhead.
Internal operating brands: Shingle Hero · Krystal Klean Exterior · JAB Pressure WashingPortfolio context, not unverified client proof.
Good questions
Before we turn on the rain.
Do you promise SEO, PPC, and Facebook ads for $1,500?
No. The founding pilot starts with a baseline and one primary demand lane. We add channels only when the numbers, capacity, and scope support it. Media spend is always separate.
Who is Downpour for?
Owner-led roofing, gutter, pressure-washing, paver, and exterior-cleaning companies that want a repeatable local lead-to-job system.
Can you rebuild our website?
Yes, as a separately scoped foundation project or a disclosed term-based investment. A full rebuild is not hidden inside a cancellable first-month retainer.
What happens after the pilot?
We review qualified demand, booked estimates, sold work, delivery cost, and owner experience. Then we keep, change, or stop the work based on evidence.
Next step
Tell us where the jobs are leaking.
We will map the current funnel, the first 90-day opportunity, and what should stay in-house before recommending a retainer.